Tim's Boots Posting Page

Thursday, March 19, 2009

Rockmont Shirts - New Book

Today is a proud day at Rockmount as this new book on our
founder is released:

Ask Papa Jack: Wisdom of the World's Oldest CEO
by Steve Weil

This book is for anyone who has, or had, a grandfather. It's
about life, romance, and business with a sense of humor. These
are the thoughts of a man who loved his work until 107 years
old. It's a timely piece about a colorful entrepreneur with
insightful anecdotes.

"Papa" Jack Weil is to Western shirts what Henry Ford is to
cars. He made the first shirts with snaps, and his signature
sawtooth pocket and diamond snap design is the longest running
shirt design in America. His Rockmount shirts were worn by
Elvis, Ronald Reagan, Eric Clapton and Bob Dylan, and in movies
from the Misfits to Brokeback Mountain. At age 107, he was the
oldest CEO in the world.

I was always thinking of something new. But that's me. I'm a
dreamer. And I never stopped enjoying myself, not for a minute.

The West is not a place, it's a state of mind.

I've always believed we were never selling just the cowboy--we
sell the romance of the West. That's so much more...

The book is relevant today more than ever. He wrote this in
1975, but it could have been written today:

Labels: cowboy-boots, Western Lifestyle, Western Wear

by: Tim's Boots

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